Soundtrack to the Summer 2014
A Playlist of Artists Who’ve Played The Dance The Radio Stage from 2007-2013
Finally gave my full attention to this album this morning. I’m a fool it took this long.
This is pretty wonderful
Rather good setlist I must say.
‘Rà-àkõ-st” (Lindstrøm cover)’ by Unknown Mortal Orchestra is my new jam.
So I’ve started rolling out the items that are being auctioned for my Whizz Kidz fundraising. Please get involved and bid on any of these items if you are interested.
I’ve got plenty more things going online soon. Please keep donating, thank you a million times. Whizz Kidz do amazing work and in turn you are helping them!
A couple weeks back I got a email from BBC Introducing asking if I’d like to come on board for the BBC Masterclass 2013 to talk to aspiring musicians about how best to present yourself online. I was genuinely delighted to be asked to be a part of this. Not just to meet new artists but one thing that I do enjoy a lot in this industry is hearing the opinion of fellow professionals within the field. Alongside Jen Long and Ally McCrae the panel included Rob MacAllister from Musically, Cath Hurley from Charm Factory & Laura-May Coope from BBC Radio One.
The session was a useful insight for the crowd on areas ranging from good ways of engaging with your audience via your main networks, brand and self awareness and starting to monetize your content on YouTube. One thing I felt like we all missed out on was a quick run through of the basics that a lot of us fall guilty of when using our social networks and engaging with our fanbase.
Last month I wrote a small blog for Soundcloud called Zero to Hero : Building Your Followers. In the blog a number of people within our field discussed ideas on how an artist can build your presence within Soundcloud. The points I made I reiterate
One other point that wasn’t really relevant to the blog was avoid automatically posting your sounds across your networks. When you want to share your sounds communicate individually with your own message, you’ll find engagement to your post and sounds are going to be much higher if you take the time to do it this way.
This is a point that works across the board. I have a real issue with artists who for example link their Twitter to their Facebook so that their Facebook wall is flooded by tweets not relevant for a Facebook audience. Not only does this drive your fanbase away from a hugely important network it, in turn, will damage your Facebook EdgeRank rating meaning your posts will seen by less and less of your audience. It’s widely acknowledged that pages that post quality and engaging content on a fairly regular level will achieve a higher level of reach with their posts. Link photos or videos to your updates if you can, ask fans to respond and in turn respond to your fans.
It’s important to see the merits of each of your social networks and how to communicate with your audience over each of these. It’s also important to work out what networks you feel comfortable communicating on. If you feel you have nothing interesting to say on Twitter, maybe this isn’t the network for you.
As Rob MacAllister quite rightly pointed out your most important social network (you may not see it as one, but it is) is YouTube. Done well YouTube can not only build your fanbase but earn you money via signing up to Google AdSense. The tools that YouTube offers are immense. They have also built a document called the YouTube Playbook guiding you through the process of building your channel, communicating with your fanbase, annotating your videos, monetizing your content and building your brand.
There was a very insightful post this week on Music Think Tank, by Simon Tam, entitled How To Be A Rockstar At Social Media : What Every Band Should Be Doing. I thoroughly recommend looking at this. Alongside information of how you can find out what noise is being made about your band you are reminded of this very important piece of information.
Have you noticed that it’s easier to keep your house clean if you work on it a little each day rather than waiting until it gets really bad and needs an overhaul? It’s the same with social media and any kind of listening tool. Take time each day to check what is being said about you online, just as you would check your email or test messages. In the world of social media, any response that isn’t immediate is too late.